Freelance Writing & Graphic Design

Portfolio By Project Type

Portfolio By Client Industry

Health Care
Mental Health Care & Advocacy
Fund-Raising
Veterinary Services
Food Manufacturing & Retailing
Home Design & Construction

Selected Long-Term Client Relationships

Allen Marketing, Advertising & Communications, Inc., a fund-raising consultancy. 25 years providing writing and graphic design services. Copy for approximately 75 capital campaign case statements and approximately 30 annual fund solicitations for Allen MAC clients including colleges and universities, independent schools, churches and retirement communities. Graphic design, editing and pre-press for The Presbyterian Homes, Inc., annual reports from 1995-1996 through 2007-2008. Campaign case statement booklets, annual fund brochures and flyers, campaign logos, pledge cards and stationery. 1983 through 2008, when Mr. Allen retired.

Winston-Salem State University, a 2,700-student, historically black constituent institution of the University of North Carolina. Wrote all articles for Winston-Salem State University Foundation 1984-1985 Annual Report. Drafted WSSU’s Strategic Plan 1990-2000 document and prepared the case statement, brochures, video script and chancellor’s presentations for the $25 million Centennial Campaign. Wrote student recruiting viewbook, brochure. Annual report project 1985. Consulting retainer June 1988 to July 1990.

Lexington Memorial Hospital, a 95-bed community hospital in Lexington, North Carolina. 4.5 years as marketing communications and public relations counsel, providing writing and graphic design services. Focus group research, four annual reports, marketing plans, quarterly business community newsletter, logos, brochures, stationery, photography, news and feature releases. Staff workshops in writing, marketing. Provided similar services for Piedmont Home Care, an agency established by the hospital. April 1988 to October 1992.

NAMI North Carolina, the state affiliate for the National Alliance for the Mentally Ill. 4 years as marketing communications and public relations counsel, providing writing and graphic design services. News releases, fact sheets, conference promotion, news and information web site. Wrote and designed the Affiliate Tool Kit, a guide to operating an affiliate and marketing its services. Affiliate logos, stationery, brochures. Wrote guest editorial for president, published by Raleigh News & Observer, picked up by CBS 60 Minutes. Promotion and publicity for “Balancing Act,” a play about bipolar disorder presented in 10 communities by NAMI North Carolina affiliates. News releases, logo, posters, tickets, programs and advertisements. March 1998-March 2002.

NAMI Tennessee. “Balancing Act” poster, print advertisements, program design. July-October 2000.

Petree Stockton & Robinson, a 95-lawyer firm with offices in Winston-Salem, Charlotte and Raleigh, NC. 3 years as marketing communications and public relations counsel, providing writing and graphic design services. Concepts, copy and production coordination for client development and attorney recruiting booklets. Planning and executing ongoing public relations activities. Media relations associated with the firm’s representation of Challenger pilot Michael Smith’s widow, Jane Smith, in her complaints against the USA and Morton Thiokol, Inc. Business and trade press publicity for $15 million jury award in W.R. Grace case. December 1986 to December 1989.

Golding Farms Foods, a condiment manufacturer. 10 years designing and writing copy for labels, neckbands, hang tags and shipping boxes. Sales collateral design and copy writing. Web site design, copy. Product photography. Brand logos. 1997 through 2007.

Wild Blue Waters, a seafood wholesaler based in Franklin, Indiana. Corporate logo and stationery designs. Brand logos for Bubbi’s, Caribbean Wild. Packaging for wild seafood and pickled herring products. 2004 through 2007.

Joyce Foods, a poultry processor in Clemmons, North Carolina. Corporate logo and stationery. Brand logos and labels for Ashley Farms, Tanglewood Farms, Chicken Gourmet and My Personal Chef product lines. News release, brochure. 2002 through 2003.

Le Belle International, Inc., a marketer of branded supplies and equipment for beauty salons, based in Destin, Florida. 5 years writing and designing product labels and packaging, trade show sales collateral, consumer brochures, cards and posters, product instruction manuals, a training DVD, product photography. Designed control panels for branded aesthetics equipment. Developed 120-page e-commerce web site, including shopping cart set-up for more than 300 products. November 2004 to 2009.

National Wholesale Company, a direct mail marketer of women’s apparel based in Lexington, NC. 8 years writing copy for new merchandise in seven catalogs per year. 1984 to 1992.

Brick Association of North Carolina. Planned and executed the association’s public relations and marketing communications program. Wrote, designed and edited a monthly industry newsletter. Copy writing and photography for marketing materials. October 1994 to July 1995.

Carolina Architecture & Design. 15 feature articles profiling high-end residential construction and interior design projects. September 1996-October 2007.

Bond Communications. 36 feature articles for Piedmont Triad Newcomer and Piedmont Triangle Newcomer magazines. Community profiles and feature articles on job-hunting, retirement, home building, home furnishings and accessories, older neighborhoods, economic development, insurance and investments, home health care, medical supplies, retirement communities, assisted living, nursing centers, adult day care services, hospice, churches, grocers, restaurants and media. October 1995 through October 1998.

Douglas Battery Manufacturing Company. Writing, editing and photography for monthly jobbers’ and dealers’ newsletter. Video script for company and product orientation program for jobbers and dealers. News releases, media kit to announce contract with BMW.

Phoenix Media Network, Inc. Five feature articles for Produce Business magazine and three feature articles for Deli Business magazine. December 2004 through September 2005.

Bull’s Eye Publishing. 16 feature articles profiling hospitals and managed care plans in regional markets, occupational medicine and third-party health care benefits administrators for magazines including Virginia Health Care Buyer, North Carolina Health Care Buyer, South Carolina Health Care Buyer and Georgia Health Care Buyer. July 1997 through March 2001.

Winston-Salem Magazine. Six feature articles. September 1984 through December 1987.