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Fund-Raising ProjectsProject: Heathwood Hall Annul Fund Solicitation Brochure & FlyerClient: Allen Marketing, Advertising & Communications, Winston-Salem, North Carolina
From the first day a child walks into his first class at Heathwood, his life changes. He learns to see the world in a new way, to stretch his mind and body to meet new challenges, to discover meaning and value in everyday experiences, to function autonomously among his peers. Perhaps most important, as a result of his years at Heathwood, the child learns to think. The program at Heathwood Hall is not easy. Standards for performance are high. The school’s learning environment is meticulously crafted. Each child is inspired to accept each new challenge with enthusiasm and determination. What is it that makes Heathwood Hall such a special place? There is no simple answer, for Heathwood’s excellence has always found expression in a variety of ways, each of which has made its unique contribution to the overall character and quality of the school. Walk into a classroom at Heathwood Hall. On the average, you’ll find 18 students there. That’s because small classes create the optimum learning environment, allowing teachers to devote more individual attention to each child. It’s not only through small classes that children benefit from individual attention at Heathwood Hall. In the Middle School, each child’s day is custom-scheduled based on his or her abilities in each discipline. Certainly, it takes more time and trouble to distinguish the areas in which each child can excel from those in which he or she needs to develop more fundamental skills and to devise a class schedule that addresses those needs. At Heathwood this is an integral part of the Middle School’s approach to the child as an individual. Maybe you’d like to sit in on one of Heathwood’s philosophy classes. You’d be able to see first graders solving philosophical puzzles and problems of inference, both through independent thinking and lively classroom discussion. In the Middle School, you’d find children developing more complex techniques of critical thinking, learning the value of inquiry and developing alternative modes of thought and imagination. Older children would be engaged in even more complex reasoning tasks, such as developing their abilities in deductive and inductive reasoning and considering the nature of justice. Few schools in the nation offer an extensive philosophy program. Fewer still offer such a program to children in such a broad range of age groups. But at Heathwood, the philosophy program is considered a vital addition to the more traditional curriculum throughout the school. Talk to any of Heathwood’s faculty members. You’ll find an intelligent, caring individual who is truly devoted to professional achievement at the highest level. The average Heathwood teacher has eight to ten years of classroom experience. As often as not, he or she has a master’s degree or is enrolled in a master’s program. Typically, he or she is a well-rounded person who spends time outside the classroom in activities ranging from serving as a panel member at the National Convention of Teachers of English to running in the Boston Marathon. Stop by the Project Adventure outdoor education course. You’ll find students testing the limits of their own strength, skill and endurance in a safe, controlled setting. Or go by and see students rehearsing for the school’s latest dramatic production with an interest and enthusiasm unmatched on many Broadway stages. Look at the concentration applied by a third grader as she intently studies the video display of a computer terminal. Stop by the school principal’s office and find a senior comparing admission requirements at Tufts, Brown and the University of Virginia, or perhaps planning a series of campus visits with classmates. Or see a child in the lower school learning to read his basic sight words which are painted on the sidewalk as well as written in his first reading book. Taken individually, any one of Heathwood Hall’s special programs and practices would be considered an impressive example of innovation in education. Taken collectively, they demonstrate a determined commitment shared by the school’s faculty, students and staff to be among the nation’s truly superior independent schools. It’s a commitment that’s also shared by hundreds of parents, alumni and friends of the school who support Heathwood by contributing to the Annual Fund. Their gifts help produce dozens of tangible results, from top performance on achievement tests to admission to some of the nation’s most prestigious colleges and universities. To join in that commitment is to become a part of the truest expression of excellence at Heathwood Hall. Excellence Means Steady Growth Year After YearIn 1951, Heathwood Hall opened its doors to 98 students in kindergarten through fourth grade. Today, the school enrolls more than 700 K-12 students. The size and quality of its faculty have increased at an even faster rate, from 8 to 63, with a corresponding expansion and improvement of the curriculum. In the past five years alone, course offerings in the Upper School have increased from 28 to 63. Certainly, it is not by coincidence that over that same five year period, contributions to the Annual Fund increased from $37,000 to $92,000. The success of this year’s Fund Drive will have a direct impact on whether or not Heathwood Hall realizes its full potential for excellence in the coming years. Please do your part to assure that excellence. Projects for Allen Marketing, Advertising & Communications, Inc., Clients
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Excellence at Heathwood Hall means…