Fund-Raising Projects
Project: Kanuga Conferences, Inc., Annual Fund Solicitation Mailer
Client: Allen Marketing, Advertising & Communications, Winston-Salem, North Carolina
Services Provided: Writing and Graphic Design


Kanuga’s
Opportunity
Your
Opportunity
Kanuga’s Opportunity…
…is to fulfill its sacred mandate
of service to God’s people as a
welcoming and hospitable host, an
innovative and creative center of
Christian teaching and worship, a
wise and loving nurturer of children,
a trustworthy and stalwart guardian
of treasured traditions, and a faithful
steward of Kanuga’s revered God-given
and man-made resources.
Kanuga’s opportunity is made
possible by the people we serve—more
than 35,000 guests, campers and
conference participants last year alone.
In responding to their many, diverse,
sometimes urgent and profound needs,
Kanuga has become an ever-more
vibrant, thriving source of rejuvenation,
inspiration, learning and grace
throughout every season of every year.
Kanuga’s Opportunity…
…is to serve God through loving, selfless
ministry to His people.
Kanuga’s opportunity is to be a
conscientious caretaker of 1,400 of the
most beautiful acres in all God’s creation
and to maintain all facilities and equipment
in prime condition.
Kanuga’s opportunity is to preserve the
rustic charm and rough-hewn simplicity
of 39 cottages, now transformed for yearround
use.
Kanuga’s opportunity is to offer clergy
and their families a complimentary week of
much-needed rest, relaxation and renewal
during Easter Respite.
Kanuga’s opportunity is to provide the
wise and loving individual attention required
to give every single one of the more than
1,000 underprivileged children who come
each year to Camp Bob Summer a life-changing
experience.
Kanuga’s opportunity is to invite school
children to explore the wonders of nature
and to encourage adults, both individually
and as members of a group, to meet
the physical, mental and spiritual challenges
presented by Mountain Trail Outdoor School.
Kanuga’s opportunity is to distribute
Christmas presents to needy families in
Hendersonville, to feed hungry people in
Tanzania and to build an orphanage and
renovate a children’s hospital in the Republic of
Moldova.
Kanuga’s opportunity is to serve the Church
as host to the Province IV Synod, the House of
Bishops, the Anglican Consultative Council and
the Anglican Primates.
Kanuga’s opportunity is to make sure there
are rocking chairs on the porch by the lake, hot
coffee and toast on the breakfast tables, fresh
towels in the guest rooms, canoes and fishing
poles by the lake, safety helmets and harnesses
at the climbing tower and stacks of seasoned
firewood by each cottage door.
Your Opportunity...
...is to attend conferences led by compelling
teachers who challenge your mind, build your
skills, feed your soul and restore your spirit.
Your opportunity is to return year after year
with your family and other staunchly loyal Guest
Period “regulars” to your special cottage,
your traditional table, your favorite trail,
your best fishing spot and your joyful
reunion with your many Kanuga friends.
Your opportunity is to build trust
and unity among the parishioners
of your home church during Parish
Family Weekends and to return to your
community refreshed and inspired to do
God’s work more effectively than ever.
Your opportunity is to send your
children to Camp Kanuga every summer,
to spur their growth and maturity from
their fi rst nights away from home through
their guiding a new generation of campers
as counselors.
And now, as Kanuga’s lush mountain
foliage puts on its glorious display and the
season’s fi rst fires begin crackling in the
fi replace lounge, you have an opportunity
to support Kanuga’s 2004 Annual Fund.
When you respond with a generous
gift, Kanuga’s opportunity becomes your
opportunity to serve God and His children
through your support of Kanuga’s most
worthy programs and purpose.
Your opportunity is to make Kanuga’s opportunity your own
by giving generously to the 2004 Annual Fund.
Kanuga’s Opportunity
is Your Opportunity to
Help Kanuga:
- offer superb accommodations, delicious
food and exceptional service of the highest
quality at affordable rates.
- keep the buildings and grounds in excellent
repair, to plant more trees and flowers by
the lake, to put a fresh coat of paint on a
guest room and to repair a leaky faucet in
a cottage.
- pay utility bills and insurance premiums, to
buy prayer books, teacups and light bulbs,
and to offer an attractive, competitive
employee benefi ts package to its loyal
staff.
- organize and host informative, inspiring
conferences and to provide scholarship
support to all who have genuine need.
strengthen the bonds shared among
parishioners and to make them better
servants of God in their home churches
and communities.
- give children chances to grow, learn and
have fun every summer and subsidize
those who would otherwise miss a
wonderful camping experience.
- respond promptly and amply to
urgent pleas for help from people in
need, whether just down the road in
Hendersonville or around the world.
Make Kanuga’s opportunity
your opportunity with your
gift to the 2004 Annual Fund.
Letter
Our Opportunity…
…with this year’s Annual Fund is to help Kanuga continue serving the Lord’s people and
His church with genuine devotion and hospitality.
By visiting Kanuga, by participating year after year in our programs and activities, and
by enjoying our cherished traditions, your life and service to God truly are Kanuga’s opportunity,
mission and purpose made manifest.
With your loyal and generous support of the Annual Fund,
you make Kanuga’s opportunity your opportunity to play an essential role in the valuable work of
this venerable institution.
If you know Kanuga’s history, you know there have been lean years in which we struggled
for our very survival. You know, too, as the generosity of our supporters has grown, Kanuga’s
opportunity to serve God and His people has flourished.
In the past two decades, annual gifts have
increased tenfold, from $150,000 to $1,500,000. Endowment has grown to $8,000,000—a
phenomenal 160 times its 1983 total of $50,000.
It is no coincidence that, during this period of increased financial support, Kanuga’s
value and relevance to the work of the Church and in the lives of guests, conference attendees,
campers and people in need throughout the world has grown exponentially.
Kanuga’s continuing
opportunity to strengthen and enhance its programs while upholding its proud tradition of
hospitality is possible only with your ongoing, generous support.
It is my honor and privilege to have been entrusted with
leading Kanuga’s management team now for almost 22 years
and a pleasure to have worked alongside so many of you, whom I
count among God’s worthiest of servants.
It is your friendship and
fi erce loyalty to Kanuga that has always and will always make all
things possible.
As a most dedicated, devoted friend of Kanuga, I
encourage you to make the most of your opportunity to give to
this year’s Annual Fund. Your gift is your opportunity to keep
our beloved Kanuga as heartwarming as a cottage fireplace, as
nourishing as a hearty breakfast in the dining room, as inspiring
as a sunrise over Kanuga Lake, as profound as a moment of
reflection at St. Francis Chapel, and every bit as enduring as
Eagle Rock.
I thank you kindly for your support!
Sincerely yours,
Albert S. Gooch, Jr.
President
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