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Sales LettersProject: Career Communications Group LettersClient: Career Communications Group Career Communications Group Letters To Fortune 500 and government executives Few executives in business and government today would openly dispute the value and benefit of diversity, but unlike you, far too many fall short of establishing effective programs for recruiting minority employees and contracting with minority suppliers. Based on your demonstrated interest in our conferences and magazines and/or your support of our community awareness campaigns, we recognize you as a true champion of diversity, and we applaud your ongoing efforts. I’m writing you now to invite you to the upcoming Black CEO Summit, to be held Thursday, February 17, 2005, at the Baltimore Convention Center as part of the 19th Annual Black Engineer of the Year Awards Conference. A brand new addition to the conference, the Summit presents a full day of addresses, seminars and workshops, culminating in an awards dinner honoring the 2004 Top Technology Entrepreneurs. If you attend only one event at this year’s Black Engineer of the Year Conference, it should be the Black CEO Summit. As a vibrant, vital community marketplace of products, services and ideas, the Summit brings together under one roof thousands of people who understand and value the benefits of diversity. As you may know, the award recipients to be honored are hand-picked by the editors of US Black Engineer & Information Technology magazine as representing the very best of minority technology entrepreneurs. By attending the Summit, you will be able to meet the winners face-to-face, along with dozens of other up-and-coming minority business owners and professionals offering the goods, services and talents you need to fulfill your most ambitious diversity program goals. Your attendance at the prestigious Black CEO Summit will speak volumes of your commitment to diversity, both personally and as a representative of your organization. To the minority entrepreneurs, vendors and professionals there, your presence clearly signals a strong, serious interest in working with them. Long after the conference ends, you can leverage your participation among your own employees and within the business community as tangible evidence of your genuine commitment to diversity. As you’ll see from the enclosed materials, we have created several attractive Registration Packages to encourage and facilitate your attendance at the Summit and the Conference. You will also find information about several Partnership Packages to help you further benefit from your participation in this very special, one-of-a-kind event as a partner, sponsor, advertiser and/or exhibitor. If you have questions or need more information to determine your ideal level of participation, do not hesitate to contact Antonio Watson, our vice president of sales. He will be happy to discuss your goals and budget and recommend the right package for you. You may also visit www.beya.org for the latest conference information. Minority business entrepreneurs are, by definition, in short supply. Your attendance at the Summit puts in you direct, personal contact with the best qualified, most successful of them all. Your sponsorship of the event conveys even more strongly to them and to the world your genuine commitment to diversity and your willingness to take meaningful action. Once again, I congratulate you on your dedication to diversity, and I look forward to seeing you in February. With warm regard, Tyrone D. Taborn Chairman and CEO P.S. The Black CEO Summit is only the beginning of the three-day Black Engineer of the Year Awards Conference. To leverage your participation fully and gain maximum exposure among this vitally important target audience, I encourage you to attend the full conference and to keep your organization in the spotlight by sponsoring events throughout the conference. To Minority Technology Business Owners As a successful entrepreneur, you know well the importance of recognizing, seizing and sometimes even creating your own opportunities for success. I’m writing you today to tell you about an unparalleled opportunity we’ve created for you that’s yours for the taking, and one that I personally guarantee will deliver substantial benefits to you and your organization immediately and for years to come. My name is Tyrone Taborn. I am founder and CEO of Career Communications Group, a 20-year-old media services business based in Baltimore. Through magazines, conferences and targeted community awareness campaigns, we pursue our mission to promote significant achievement in engineering, science and technology among minorities. As part of that effort, from February 17th through the 19th, we will host the 19th Annual Black Engineer of the Year Conference at the Baltimore Convention Center. If you attend only one conference or special event during 2005, I can say without reservation—this should be it. Nowhere will you find a larger, more impressive gathering of successful minority business leaders and professionals, talented and ambitious young people aspiring to technology careers and dedicated educators devoted to nurturing their talent and preparing them for the workplace. You will also find hundreds of Fortune 500 and government executives who attend the conference year after year for the sole purpose of finding qualified minority business partners like you. As true champions of diversity, these executives have already made their plans to attend this year’s conference because they want to meet you and learn more about your organization. If you attend only one event at this year’s Black Engineer of the Year Conference, it should be the brand new Black CEO Summit, to be held Thursday, February 17. As you’ll see from the enclosed brochure, the Summit presents a full day of addresses, seminars and workshops, culminating in an awards dinner honoring the 2004 Top Technology Entrepreneurs. As a vibrant, vital community marketplace of products, services and ideas, the Summit brings together under one roof thousands of people who understand and value the benefits of diversity. For all the technological advances in communication, I think you’ll agree there is still no substitute for direct, face-to-face contact with prospective customers and clients. By attending the Summit, you and your executive team will have a chance to meet literally hundreds of people who can foster and accelerate your continuing growth and success. You will have countless opportunities to offer a warm handshake and introduce yourself and your company in a friendly, relaxed atmosphere that is still sharply focused on business. To encourage your attendance at the Summit and the conference, we have created several Registration Packages tailored to suit a broad range of needs, as well as a number of attractive Sponsorship Packages to enhance your participation as a partner, sponsor, advertiser and exhibitor. I encourage you to review all the options carefully and to consider which is best for you and your organization. If you have questions or need more information to determine your ideal level of participation, do not hesitate to contact Antonio Watson, our vice president of sales. He will be happy to discuss your goals and recommend the right package for you. You may also visit www.beya.org for the latest conference information. Through my years of attending our Black Engineer of the Year Conferences, I have been witness to many successful introductions that quickly flourished into longstanding, mutually beneficial relationships. I would like nothing better than to welcome you to this year’s new Black CEO Summit and help you make the new connections you need to keep your organization thriving. I look forward to seeing you in February. With warm regard, Tyrone D. Taborn Chairman and CEO P.S. Keep in mind—the conference “regulars” tend to arrange their sponsorships early. For the best selection of partnership opportunities, I encourage you to review the enclosed materials and act now. To Winners By now, you should have received your copy of this year’s Dean’s Edition of US Black Engineer & Information Technology magazine, featuring you among our 2004 Top Technology Entrepreneurs. This year and every year, as I turn the pages of this very special edition of our quarterly magazine, I am genuinely awe-struck and deeply moved by the extraordinary levels of accomplishment and achievement you and the other winners represent. As individuals, you serve as living, breathing proof of the vast and varied possibilities that can be realized through ambition, intelligence and hard work. The organizations you have built are powerful forces, serving your customers exceedingly well while moving the entire Black community forward toward unprecedented opportunity and excellence. I am writing to you now to invite you to join us in celebrating your success and the success of your peers at the first-ever Black CEO Summit, to be held Thursday, February 17, 2005, at the Baltimore Convention Center as part of the 19th Annual Black Engineer of the Year Awards Conference. Part celebration, part education and all networking, the brand new, day-long Black CEO Summit is a one-of-a-kind event designed to inform, inspire and open doors to vast new opportunities. If you attend only one event at this year’s Black Engineer of the Year Conference, it should be the Black CEO Summit. As a vibrant, vital community marketplace of products, services and ideas, the Summit brings together under one roof thousands of people who understand and value the benefits of diversity. In addition to the honored winners like you and other minority executives, among the attendees will be literally hundreds of executive-level decision-makers from Fortune 500 companies and government agencies. In their hands, the awards issue serves as a catalog of qualified partners who can not only help them meet their diversity goals, but who can support broader business goals through mutually beneficial relationships. As true champions of diversity, these executives will attend the Black CEO Summit because they want to meet you and learn more about your organization. As an award winner, you and a guest are cordially invited to join us at the Summit’s gala awards dinner. For your convenience, I am enclosing a response form. Please complete it and return it in the enclosed, postage-paid envelope to reserve your place at dinner. Our goal for the Summit is perfect attendance by all honorees, so I urge you to join us. I also encourage you to bring along key members of your management team. As you’ll see in the enclosed brochure, we have created several event Registration Packages tailored to meet a broad range of needs. You will also see a number of Partnership Packages we have designed to help you further leverage your award and the conference to your best advantage. Besides supporting a most worthwhile endeavor, your sponsorship allows you to leverage your honor even further by drawing additional attention to your organization and its capabilities. If you are like the many other winners I’ve had the pleasure and privilege of getting to know during the past two decades, you will never be content to rest on your laurels. You will recognize the Black CEO Summit and the conference as an unparalleled opportunity to continue the momentum you’ve started, and you will plan now to attend. For the most recent information about the conference, please visit www.beya.org. To find out more about partnership opportunities, please contact Antonio Watson, our vice president of sales. I look forward to seeing you in February. With warm regard, Tyrone D. Taborn Chairman and CEO P.S. Remember, the Black CEO Summit is only the beginning of the Black Engineer of the Year Awards Conference. The following two days are filled with many additional opportunities for you to network with peers and prospective customers, recruit talented employees and recharge your batteries for the coming year. Please read the enclosed brochure carefully and plan now to attend. More Sales Letters
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