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Sales LettersProject: Leaders Forum Videotape Series Sales LetterClient: North Carolina Hospital Association Trustee Training Has Never Been Easier— Or More Affordable Dear Hospital CEO: Do your trustees understand their appropriate role in hospital governance? Do they understand your hospital’s role in healthcare for your community? Are they familiar with legal issues pertaining to conflicts of interest and hospital liability? Do they know enough about the hospital-physician relationship—from credentialling policies and procedures to forming PHOs? What about the healthcare industry’s fast-changing financial scene? Could they make an informed decision if one of your payors proposed a risk-sharing arrangement? And most important, do you have the tools and the time you need to offer them the training they need on these critically important issues? Introducing The Leaders Forum Video Series We asked hospital CEOs like you, along with a select group of hospital trustees, to tell us the information they want and need now to be most effective. They named leadership, legal and financial issues and physician relationships as the topics they’d most like our immediate help in addressing. Next, we identified recognized experts who could provide that information with insight and authority. Finally, we packaged it in eleven 10- to 20-minute, information-packed videotapes, accompanied by thought-provoking Discussion Guides and Bibliographies. We call these powerful new training tools The Leaders Forum Video Series. You can make these tapes and supporting materials available to your trustees right away, when you order now. Flexible Learning Tools Let You Train Your Trustees When, Where, How and How Often You Like It’s easy to use the Leaders Forum videotapes in your choice of training situations— · At home, your trustees can view and review the videotapes on their own as part of a self-paced orientation and training program. · At regular board meetings, you can use the tapes as the meeting’s educational component or as background information to introduce a discussion. · You can group related titles, supplemented by hospital-specific information, to create a comprehensive trustee workshop or retreat. Each videotape comes packaged in an attractive hard-shell case with the accompanying Discussion Guide and Bibliography tucked inside. You can even use the case’s roomy document pocket to add your own notes on the program topic. Whenever, wherever and however you choose to use them, you’ll appreciate having The Leaders Forum videotapes on hand to help you help your board become better informed, better educated and more effective. Let Recognized Industry Experts Train Your Board Our industry experts—Winifred Hageman, Charlotte Jefferies, John Leech and Scott Roman—have done all the work of organizing and condensing the material for you, adding fresh, authoritative ideas to each of their program topics. All you have to do is play the tape. Then, using the Discussion Guides included with each program, you or your board chair can lead your trustees to a deeper understanding of how the issues covered affect your hospital. For those who want to know more, the Bibliography with each tape identifies the resources the experts feel are most helpful. The Duke Endowment Helps Keep Costs Low, Quality High Initial funding for The Leaders Forum Video Series came to the series producer, The North Carolina Hospital Association, through a grant from The Duke Endowment, one of the healthcare industry’s most respected philanthropic organizations. Future programs for the series will be funded using proceeds from the sale of the first eleven tapes. Because of the Duke Endowment grant, we are able to offer your hospital these high-quality tapes featuring four of the healthcare industry’s most prominent authorities for only $50 per tape, making the entire series affordable to even the smallest community hospitals. Your Satisfaction is Guaranteed Your hospital can own all eleven Leaders Forum videotapes for $550—about what you’d pay to send one trustee out of town to a two- or three-day training seminar. Or choose just the titles you want for only $50 per tape, including shipping and handling. You can order any or all of The Leaders Forum videotapes with complete confidence, knowing your 100% satisfaction is guaranteed: If you’re not satisfied with any Leaders Forum videotape for any reason, simply return it to the North Carolina Hospital Association for a full refund. Here’s How to Order You can put these powerful trustee training tools to work in your hospital right away, using your choice of three easy ways to order— · Mail the enclosed Order Form in the postage-paid envelope. · Fax the enclosed Order Form to (803) 269-7618. · Call (800) 768-4336. You may pay for your tapes by check, payable to The North Carolina Hospital Foundation, or by VISA or MasterCard. We are also happy to accept your hospital’s purchase order number. Don’t Delay! Because the topics covered in The Leaders Forum Video Series are so critically important to your hospital and your trustees, we urge you to order right now! Put these powerful, affordable training tools to work in your hospital, and watch your board become better-informed and more effective as a result. Sincerely, Ellen B. MacMillan, Series Producer More Sales Letters
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