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Sales LettersProject: SecureGuard Warranty Sales Letters and Telemarketing ScriptClient: SecureGuard Warranty SecureGuard Warranty Agent Recruiting Letter Mr. John Q. Agent Dear Mr. Agent: Interested in doubling your income during the next twelve months? How about tripling—maybe even quadrupling it? Or suppose you decide right now to make your future earnings potential virtually unlimited? If you’ve been looking for a “dream” addition to your product lines—a powerful profit-maker that perfectly complements your property and casualty lines—a product that’s loaded with benefits for your clients and priced to sell—you’ve just found it! Introducing your new “dream” product line: SecureGuard Plus home and vehicle warranties! By adding SecureGuard home and vehicle warranties to your lines, you can offer your clients our industry’s top-of-the-line extended coverage on selected appliances and systems within the homes you insure at breakthrough low prices. And you can greatly enhance coverage on your clients’ new or used vehicles up to seven model years old as well—protecting them from bumper to bumper against virtually any mechanical or system failure at about half the price charged by auto dealers. The money you make from the sale is just the beginning. Since 85 percent of warranty customers renew their annual contracts the following year, you’ll keep earning on this block of business again and again and again. What a great way to generate incremental income year after year and improve the profit potential of every sales call you make! As you’ll see from the enclosed brochures, our warranties are simple, straightforward and complete. If it’s covered and it needs repair, we fix it. Our customer service is top-notch, too. With one call, your client immediately taps into our vast nationwide networks of qualified service technicians and mechanics to repair the breakdown quickly and efficiently. We process claims within 48 hours, and we follow up with customers afterwards to make sure of their complete satisfaction. At SecureGuard Warranty, we realize your reputation is based on the quality, strength and customer service of the companies you represent. Rest assured—your image is safe with us. Our warranties are insured by New Hampshire Insurance Company, a member company of the American International Group. As you probably know, AIG has more than $150 billion in assets and more than $29 billion in annual sales—along with an A.M. Best rating of A++, a Moody’s rating of Aaa and an AAA rating from Standard & Poor’s. An insurance company simply doesn’t get any better or more secure than this. With AIG behind you, you can offer SecureGuard Plus warranties to your clients with complete confidence in the strength and stability of the insurer. Finally, we offer you the tools you need to present SecureGuard Plus most effectively to your clients. You can launch a direct mail campaign to introduce your new warranty lines by customizing our sample brochures and sales letters for your agency. And you’ll find our Features & Benefits charts and our Answers to Common Client Objections lists invaluable in your presentations to clients. You’ve dedicated your career to securing your clients against the many risks that come with home and vehicle ownership. They depend on you to advise them about the protection they need and to shop the industry on their behalf to find the most comprehensive, most reliable coverage at the most competitive prices. By adding SecureGuard Plus warranties to your product portfolio, you offer your clients the protection they need against budget-breaking repair bills, along with the peace of mind that comes with knowing they’re covered in the event of a breakdown. And you make lots of money offering this valuable coverage to your clients! Please—don’t let another day go by. Decide right this minute to send your income soaring! All it takes to begin is to fill out and mail the enclosed postage-paid reply card. Can’t wait for the mail? Then pick up the phone right now and call me at 336 722-1360. Or call Mark Kelly, our vice president of marketing, at 336 722-2869. You can fax me at 336 722-1350. Mark’s fax number is 336 722-8658. Or call us toll-free at 888 350-GARD. That’s 888 350-4273. As soon as you contact us, we’ll rush you your own copy of a booklet filled with details about how SecureGuard Plus can jump-start your income immediately and keep the added profits rolling into your agency for years to come. We’d also be happy to meet with qualified agency owners to discuss opportunities available to major accounts. Don’t delay! This special, once-in-a-lifetime opportunity is available to you right now, but it won’t be long before the agent down the street discovers this lucrative new line. To make sure you’re in your marketplace first—and with the very best—contact us now. Sincerely, Rick Murray P.S. SecureGuard Warranty offers special incentives to agencies marketing custom, private label warranty plans to real estate agencies, banks, credit unions and other financial institutions for sale to their customers. Please let us know if you’re interested in this exciting opportunity to boost your agency’s earnings even more. SecureGuard Warranty Agent Recruiting Letter Mr. John Q. Agent Dear Mr. Agent: You’ve dedicated your career to securing your clients against the many risks that come with home and vehicle ownership. They depend on you and your producers, as independent agents, to advise them about the protection they need and to shop the industry on their behalf to find the most comprehensive, most reliable coverage at the most competitive prices. Should anything go wrong, they know your help is just a phone call away. Now you can extend the security you offer your clients well beyond traditional property and casualty lines. With home and vehicle warranties from SecureGuard Warranty, you can cover selected appliances and systems within the homes you insure, as well as your clients’ vehicles—literally from bumper to bumper. The commissions are generous, too. What a great way to generate incremental income and improve the profit potential of every sales call you make! At SecureGuard Warranty, we realize your reputation is based on the quality, strength and customer service of the companies you represent. Rest assured—your image is safe with us. As you’ll see from the enclosed brochures, our warranties are simple, straightforward and complete. If it’s covered and it breaks, we fix it. Our customer service is top-notch, too. With one call, your client immediately taps into our vast nationwide networks of qualified service technicians and mechanics to repair the breakdown quickly and efficiently. We process claims within 48 hours, and we follow up with customers afterwards to make sure of their complete satisfaction. Most important of all, our warranties are insured by New Hampshire Insurance Company, a member company of the American International Group [AIG], with more than $150 billion in assets and more than $29 billion in annual sales. AIG’s A.M. Best rating of A++, Moody’s rating of Aaa and AAA rating from Standard & Poor’s allow you to offer SecureGuard warranties to your clients with complete confidence in the strength and stability of the insurer. Finally, we offer you the tools you need to present our products most effectively to your clients. You can launch a direct mail campaign to introduce your new warranty lines by customizing our sample brochures and sales letters for your agency. And you’ll find our Features & Benefits charts and our Answers to Common Client Objections lists will prove invaluable in your presentations to clients. We think you’ll agree, SecureGuard home and vehicle warranties are a natural, profitable extension of your property and casualty lines. By adding SecureGuard Plus warranties to your product portfolio, you offer your clients the protection they need against budget-breaking repair bills, along with the peace of mind that comes with knowing they’re covered in the event of a breakdown. If you’d like to know more about SecureGuard home and vehicle warranties, please complete and mail the enclosed postage-paid reply card. We’d be happy to send you a booklet filled with details about our company and products. We would also be happy to meet with qualified agency owners to discuss opportunities available to major accounts. We look forward to hearing from you soon. Sincerely, Rick Murray P.S. SecureGuard Warranty offers special incentives to agencies whose representatives market SecureGuard’s custom, private label warranty plans for real estate agencies, banks, credit unions and other financial institutions to offer their customers. Please let us know if you’re interested in this exciting opportunity to boost your agency’s earnings even more. SecureGuard Agents Kit Cover Letter Mr. John Q. Agent Dear Mr. Agent: Thank you for your interest in marketing our SecureGuard Plus home and vehicle warranties to your clients. As you’ll see from the enclosed booklet, SecureGuard warranties offer valuable protection, with coverage options to fit a range of your clients’ needs and budgets. You’ll also find sample income projections to illustrate just how much incremental income your agency can realize from warranty sales. Please bear in mind these are examples based on averages and do not constitute a guarantee of income. Your agency’s earnings will be based on actual production. Once you’ve reviewed the information, we’re sure you’ll agree—SecureGuard Plus warranties are simply unparalleled in the industry in terms of coverage and value for your clients and income potential for your agency. In the booklet, we’ve tried to anticipate and answer all your general questions about SecureGuard, but we know you’re more interested in the specifics of how our warranties can become a profitable part of your product portfolio. I will call you in a few days to answer any of those agency-specific questions and, perhaps, to schedule a meeting to present our programs in more detail to you and your producers. I look forward to speaking with you in a few days. Sincerely, Rick Murray P.S. Please note—SecureGuard Warranty pays all commissions your producers generate directly to your agency, allowing you to distribute proceeds at your discretion. You’re in complete control—deciding how much of the income goes to reward individual production and how much you need to keep to cover sales support and agency overhead. SecureGuard Warranty Agents Kit Cover Letter Mr. John Q. Agent Dear Mr. Agent: Congratulations! You’ve taken a giant first step toward limitless future earnings. As you’ll see from the enclosed booklet, SecureGuard Plus warranties offer valuable protection, with coverage options to fit a range of your clients’ needs and budgets. You’ll also find sample income projections to illustrate just how much incremental income your agency can realize from warranty sales. Please bear in mind these are examples based on averages and do not constitute a guarantee of income. Your agency’s earnings will be based on actual production. Once you’ve reviewed the information, we’re sure you’ll agree—SecureGuard Plus warranties are simply unparalleled in the industry in terms of coverage and value for your clients and income potential for your agency. In the booklet, we’ve tried to anticipate and answer all your general questions about SecureGuard, but we know you’re much more interested in the specifics of how our warranties can become a profitable part of your product portfolio. Mark Kelly, our vice president of marketing, or I will call you in a few days to answer any of those agency-specific questions and, perhaps, to schedule a meeting to present our programs in more detail to you and your producers. Can’t wait for my call? Ready to start selling SecureGuard Plus warranties—and generating income—right now? Then by all means—call me at 336 722-1360. Or call Mark Kelly, our vice president of marketing, at 336 XXX-XXXX. You can fax me at 336 722-1350. Mark’s fax number is 336 722-8658. The sooner we hear from you the better because, after all, it’s go-getters like you who stand to sell the most and earn the most! Sincerely, Rick Murray P.S. Please note—SecureGuard Warranty pays all commissions your producers generate directly to your agency, allowing you to distribute proceeds at your discretion. You’re in complete control—deciding how much of the income goes to reward individual production and how much you need to keep to cover sales support and agency overhead. So take charge and get that incremental agency income started rolling in right away! Contact us now! SecureGuard Warranty Credit Union Sales Letter Mr. John C. Union Dear Mr. Union: Interested in adding a half million dollars to your reserves during the next twelve months? How about adding $3 million to this year’s reserves? Or suppose you decide right now to begin marketing a new product with virtually unlimited potential for serving your members and strengthening your credit union? If you’ve been looking for a “dream” addition to your product portfolio—one that perfectly complements your mortgage and vehicle loans—a product that’s loaded with benefits for your members and priced to help them realize substantial savings—you’ve just found it! Introducing your new “dream” product: SecureGuard Plus home and vehicle warranties! By marketing SecureGuard Plus home warranties, you can offer your members our industry’s top-of-the-line extended coverage on selected appliances and home systems at breakthrough low prices. And with our vehicle warranties, you can greatly enhance coverage on your members’ new or used vehicles up to seven model years old as well—protecting them from bumper to bumper against virtually any mechanical or system failure at about half the price charged by auto dealers. Bear in mind—the reserves you generate from the initial sale are just the beginning. Since 85 percent of warranty members renew their annual contracts the following year, you’ll keep generating revenues on this block of business again and again and again. What a great way to bring in incremental income year after year and improve the revenue potential of every mortgage and vehicle loan you make! As you’ll see from the enclosed brochures, our warranties are simple, straightforward and complete. If it’s covered and it needs repair, we fix it. Our customer service is top-notch, too. With one call, your member immediately taps into our vast nationwide networks of qualified service technicians and mechanics to repair the breakdown quickly and efficiently. We process claims within 48 hours, and we follow up with members afterwards to make sure of their complete satisfaction. At SecureGuard Warranty, we realize your reputation is based on the quality and strength of your credit union and the level of member service you provide. Rest assured—your member relationships are safe with us. Our warranties are insured by New Hampshire Insurance Company, a member company of the American International Group. As you probably know, AIG has more than $150 billion in assets and more than $29 billion in annual sales—along with an A.M. Best rating of A++, a Moody’s rating of Aaa and an AAA rating from Standard & Poor’s. An insurance company simply doesn’t get any better or more secure than this. With AIG behind you, you can offer SecureGuard Plus warranties to your members with complete confidence in the strength and stability of the insurer. Finally, we offer you and all your loan officers the tools you need to present SecureGuard Plus most effectively. You can launch a direct mail campaign to introduce your new warranty lines by customizing our sample brochures and letters for your credit union. And you’ll find our Features & Benefits charts and our Answers to Common Member Objections lists invaluable in your presentations to members. Your members depend on you to advise them about the financial services they need and to shop the industry on their behalf to find the most comprehensive, most reliable coverage at the most competitive prices. By adding SecureGuard Plus warranties to your product portfolio, you offer your members the protection they need against budget-breaking repair bills, along with the peace of mind that comes with knowing they’re covered in the event of a breakdown. And you greatly strengthen your credit union’s financial health while offering this valuable coverage to your members! Please—don’t let this opportunity pass you by. Decide right this minute to send your reserves soaring! All it takes to begin is to fill out and mail the enclosed postage-paid reply card. Can’t wait for the mail? Then pick up the phone right now and call me at 336 722-1360. Or call Mark Kelly, our vice president of marketing, at 336 722-2869. You can fax me at 336 722-1350. Mark’s fax number is 336 722-8658. Or call us toll-free at 888 350-GARD. That’s 888 350-4273. As soon as you contact us, we’ll rush you your own copy of a booklet filled with details about how SecureGuard Plus can start generating revenues immediately and keep the added reserves rolling in for years to come. Sincerely, Rick Murray P.S. Don’t delay! This special, once-in-a-lifetime opportunity is available to you right now, but it won’t be long before the competitor down the street discovers this lucrative new line. To make sure your members get the best deal on this valuable coverage—contact us now. SecureGuard Warranty Credit Union Sales Kit Cover Letter Mr. John C. Union Dear Mr. Union: Congratulations! You’ve taken a giant first step toward substantially strengthening your credit union’s reserves. As you’ll see from the enclosed booklet, SecureGuard Plus warranties offer valuable protection, with coverage options to fit a range of your members’ needs and budgets. You’ll also find sample income projections to illustrate just how much incremental income your credit union can realize from warranty sales. Please bear in mind these are examples based on averages and do not constitute a guarantee of income. Your earnings will be based on actual production. Once you’ve reviewed the information, we’re sure you’ll agree—SecureGuard Plus warranties are simply unparalleled in the industry in terms of coverage and value for your members. In the booklet, we’ve tried to anticipate and answer all your general questions about SecureGuard, but we know you’re much more interested in the specifics of how our warranties can become part of your credit union’s product portfolio. Mark Kelly, our vice president of marketing, or I will call you in a few days to answer any questions and to schedule a meeting at your convenience to present our programs in more detail. I’ll look forward to speaking with you soon. Sincerely, Rick Murray P.S. Can’t wait for my call? Ready to start offering SecureGuard Plus warranties to your members right now? Then by all means—call me at 336 722-1360 to schedule a meeting. Or call Mark Kelly, our vice president of marketing, at 336 722-2869. You can fax me at 336 722-1350. Mark’s fax number is 336 722-8658. Or call us toll-free at 888 350-GARD. That’s 888 350-4273. Mr. Charles Q. Customer Dear Mr. Customer: Imagine a future free from worries about the hassles and high costs of home or vehicle repairs. Imagine, over the next twelve months, knowing you’re just one phone call away from fast, reliable, pre-paid repair service no matter what may go wrong with your home’s major appliances, or its heating, air conditioning, plumbing and electrical systems. Imagine knowing your new or used car or truck is covered, bumper to bumper, from virtually any mechanical or system failure for as long as seven years. At National Bank, we know the impact unexpected repair bills can have on your budget, and we understand why you may worry about today’s high repair costs and the difficulty of finding qualified technicians when you need them. That’s why we’re offering you a series of new home and vehicle warranty plans designed exclusively for us by SecureGuard Warranty. Rest assured, we’ve made certain these warranties are among the most comprehensive, most competitively priced in the industry. We’ve made sure you’ll receive top-notch service when something goes wrong at home or with your vehicle. And we’ve made absolutely certain the company insuring the warranties has the highest possible ratings for financial strength and stability. As you’ll see from the enclosed brochures, there are two types of home warranties—Advantage I for home buyers and sellers and Advantage II for homeowners. Advantage vehicle warranties are available for both new and used cars and trucks at about half the price you’d pay a dealer for the same coverage. You’ll also see how simple and complete these warranties are. There’s no fine print to wade through to figure out just what’s covered and what’s excluded. If the appliance or home system or vehicle is covered and it needs repair, we fix it. Wondering about costs? SecureGuard home warranties are available for as little as 33 cents per day, depending on the coverage you choose and the size of your home. Vehicle warranty pricing depends on the deductible amount, the coverage period and the make and model of your vehicle. With today’s high cost of repair service, your warranty could easily pay for itself with a single service call. Best of all, you enjoy complete freedom from worries about budget-breaking repairs. The peace of mind is priceless I urge you to call me toll free at 800 555-5555 or stop by my office at your earliest convenience to find out how you can secure your home and vehicle with this valuable coverage. I’ll look forward to hearing from you soon. Sincerely, John Doe P.S. All SecureGuard warranties feature a “free-look” period of 30 to 60 days. If you purchase a warranty and then, during that time, decide the warranty’s not for you, you may cancel the contract and receive a full refund. That makes your decision to cover your home and vehicle with SecureGuard warranties virtually risk-free. SecureGuard Warranty Telemarketing Script Goal of the calls: To schedule meetings with prospects who’ve received a direct mail letter and brochures. Suggested comments: Hi—I’m Mark Kelly with SecureGuard Warranty. We sent you a letter and brochures about our SecureGuard Plus home and vehicle warranties and I’m calling to be sure you received it. [IF RECEIVED] Great! Have you had a chance to look at it? [IF REVIEWED] Then I hope you’re as excited as we are about the opportunity to increase your revenues this year. Just to recap… [IF NOT RECEIVED OR NOT REVIEWED] That’s OK. I can summarize it for you fairly quickly… …We’re a marketing company working with financial institutions to market private label home and vehicle warranties to their mortgage and vehicle loan customers. Once your plan’s in place, you can expect your warranty sales to generate anywhere from half a million to six million or more a year in extra revenues depending on the number of loans you have on the books and the number of new loans you make this year. And those estimates are based on some pretty conservative assumptions. You understand—all the marketing materials and contracts have your name and logo on them, and all the contracts are insured by AIG—American Investment Group. I’m sure you know, you can’t find an insurance company any more secure or better rated than AIG is. You can’t find warranties any better than ours either. Considering the coverage and the price, plus the fact they’re insured by AIG, you really can’t beat SecureGuard Plus. A few extra millions in revenue would look pretty good in your next annual report, wouldn’t they? Then let’s make it happen. Our company president—Rick Murray—and I would like to spend a half-hour with you in your office—maybe later this week or one day next week—to explain the plans in more detail and show you an estimate of how much you could expect to earn from warranty sales. What day would be convenient for you? What time? [FINISH MEETING ARRANGEMENTS.] Possible Objections & Responses We’re not interested. But your customers are interested. Do you realize consumers buy extended warranties on anywhere from a third to half of all new cars and about two-thirds of consumer electronics and appliances? There’s also a recent Gallup Poll that showed eight of ten homeowners surveyed said they want a home warranty plan and consider a warranty important in their home buying decision. So the demand is there and it’s growing. How can you not be interested in making extra income by meeting that demand with a great product? I’ve never heard of you. Have you heard of VISA? Or Telco? Or NAPA? They’re all already doing business with us. And our president and I would be happy to introduce ourselves in person and answer any questions you have about our company. Extended warranties are a waste of money. Sure, most warranty owners never have to make a claim. But those who do are awfully glad they have the coverage. A lot of times, just one claim will amount to more than the cost of the warranty. And there’s plenty of value in the peace of mind. It’s worth a lot not to have to worry. We don’t have the resources to market a new product. That’s exactly what SecureGuard Warranty offers you. We provide you the resources—the marketing and training support you need to be up and running in six to eight weeks. AIG Warranty Services handles the program administration. Beyond that, it’s simply a matter of cross-selling the warranties to your customers as a great value-added product. I don’t have time to meet with you. I know you’re busy. But don’t you agree it would be worth 30 minutes of your time to consider the potential for a half million or more in extra income this year? Instead of meeting, could you just send me something in the mail? Of course I could mail you more information. I have a 24-page booklet right here that has all the details. But we’d much rather deliver your copy personally because the booklet is really no substitute for a face-to-face meeting. We’d like to tell you specifically how a private label warranty plan can work for you—especially how much profit it can generate—for your institution. So can we schedule a half-hour meeting? You name the time and the place, and we’ll be there. And we promise to keep it to 30 minutes. I’m really not interested, and I don’t want to waste your time. We’re more than willing to risk a half-hour to tell you about this great opportunity. We’re confident, if you meet with us, you’ll find yourself getting interested. After all, you’re interested in making money, aren’t you? Then let’s set a time and place that suits you. Mr. John Q. Dealer Dear Mr. Dealer: Are you interested in making an extra $20 on every piece of Husqvarna equipment you sell? How about an extra $197? And how about a chance to generate $20 to $197 more profit on every single piece of Husqvarna equipment you’ve sold in the past two years? All it takes is some good, old-fashioned salesmanship and our new Husqvarna Plus Extended Protection Plans. With Husqvarna Plus Extended Protection Plans, you can boost your earnings while your customers double our standard warranty coverage period to four years of total protection. That’s double the peace of mind, double the security, double the confidence your customers can feel—knowing if their Husqvarna equipment fails at any time during the 24 months after the original two-year warranty period ends, they’re still completely covered. Best of all—as you’ll see from the enclosed price chart—you can offer this extra protection to your customers for just pennies a day. These ironclad extended warranties are simple and easy to explain. If a piece of covered Husqvarna equipment needs repairs during the first four years, your customers simply return it to you for service. And with every warranty repair claim, your service department gets paid promptly for parts and labor. That’s even more income for you! Your customer/business development manager is ready right now to help you develop the sales savvy you need to market this exciting new value-added product. We’ll also supply you with the eye-catching point of purchase materials and sales brochures you need to attract your customer’s attention—and keep it—from the time you introduce the simple extended warranty concept right through closing the warranty sale. Don’t delay! Don’t let another Husqvarna customer carry extra earnings out your door! Don’t let another original Husqvarna warranty expire without offering this profitable new product to your customers! We urge you to review the enclosed information about Husqvarna Plus Extended Protection Plans right away. And when you’re ready to start earning more money on your Husqvarna sales—including all the Husqvarna sales you’ve made in the past two years—call your customer/business development manager. Sincerely, General Sales Manager P.S. Remember—if you’re not offering these new Husqvarna Plus Extended Protection Plans to every one of your Husqvarna customers, you’re losing profit potential. Don’t let these extra earnings slip through your fingers. Pick up the telephone and call your customer/business development manager right now! SecureGuard Equipment Warranty Dealer Letter Mr. John Q. Dealer Dear Mr. Dealer: As a retailer of Husqvarna products, you clearly care about offering your customers the industry’s best lawn and garden equipment. We appreciate the confidence you place in us and our products, and we look forward to continuing to supply the top-notch equipment your customers have come to expect from the Husqvarna brand, backed by our ironclad manufacturer’s warranty. Just as we’re always looking for innovative ways to improve our equipment, we also remain alert to opportunities to improve our service to you and your customers. That’s why, when the people from SecureGuard Warranty offered to create a custom extended protection plan expressly for our retailers, we were so interested and enthusiastic. Husqvarna’s new Extended Protection Plans extend our basic manufacturer’s warranty, covering our engine and drive systems, by two additional years, providing your customers an optional extra measure of protection in the event their Husqvarna equipment fails during the 24 months after the original warranty period ends. The warranty contract is simple and easy to explain to customers, with no fine print to read through looking for exclusions and exceptions. Using the sales training tools created for us by SecureGuard Warranty, your customer/business development manager will help your sales associates develop the sales savvy they need to present Husqvarna’s Extended Protection Plans effectively. We’ll also provide the point of purchase materials and sales brochures you need to support your sales efforts. Should your extended warranty customers have a claim, they return the equipment to you for service. Once you’ve repaired the equipment and filed your claim with the program administrator, you receive prompt payment for parts and labor based on the current approved hourly rate and Husqvarna’s suggested retail parts price list. Please note: Husqvarna’s Extended Protection Plan contracts are available only on new equipment purchased for personal use by a homeowner and cannot be sold to commercial users. Should you accept covered used equipment on a trade-in, or if your customer sells a piece of used equipment covered by an extended warranty, the warranty can be transferred to the new owner, provided you file the simple transfer form with the plan administrator. The suggested retail price of each Extended Protection Plan contract is based on the suggested retail price of the equipment to be covered. As you’ll see from the enclosed pricing chart, the contract prices are affordable and the recommended mark-up is generous. Of course, you may use the additional revenue at your discretion, perhaps to reward and motivate sales associates, to cover overhead or to give yourself a well-deserved raise. We think you’ll agree—Husqvarna’s new Extended Protection Plan contracts will add substantial value to your customer service offerings while giving you and your sales associates an opportunity to generate incremental income with each piece of Husqvarna equipment you sell. We urge you to review the enclosed information about Husqvarna’s Extended Protection Plans right away, and we hope you will feel free to call us if you have questions or need more information. Sincerely, General Sales Manager P.S. Consumer demand is growing fast for all types of extended warranties and the peace of mind they provide, so we’re confident a substantial number of your customers will choose to purchase this valuable protection. So why not get started today on introducing this popular new product to your sales associates and customers! SecureGuard Equipment Warranty Customer Sales Letter Mr. Charles Q. Customer Dear Mr. Customer: You know the sinking feeling you get when a piece of your lawn and garden equipment breaks down? How about the wonderful sense of relief you feel when you realize it’s still under warranty? Now, with our affordable new Husqvarna Plus Extended Protection Plans, you can double the warranty period—and the sense of security you enjoy—on all your Husqvarna equipment still under our original ironclad warranty. That’s two extra years of worry-free warranty coverage for only pennies a day. With Husqvarna Plus Extended Protection Plans, you free yourself of all worries about possible equipment failure for an extra 24 months, beginning immediately after our basic warranty expires. The amount you pay for your coverage—either with cash, credit card or through our retail financing program—is based on the price of your new Husqvarna equipment. (These warranties are available only for equipment owned by homeowners for personal use.) You’ll appreciate how simple and complete these plans are. There’s no fine print to wade through to figure out just what’s covered and what’s excluded. If your equipment—including the engine and drive system—needs repairs during the two years after our original warranty ends, simply return it to any participating Husqvarna dealer and we’ll fix it. There’s no deductible to pay and no limit to the cost of parts and labor or the number of repairs you need. Service is available from more than 5,000 Husqvarna dealers nationwide. You’ll also appreciate knowing our warranties are fully insured by New Hampshire Insurance Company, a member of the American International Group (AIG)—a top-rated international insurer with more than $150 billion in assets and more than $29 billion in annual sales. AIG’s strength and stability allow you to buy Husqvarna Plus Extended Protection Plans with complete confidence, certain we’ll be there for you if you need us for the duration of the contract. With today’s high cost of repair service and replacement parts, your Extended Protection Plan could easily pay for itself with a single, relatively minor repair. Best of all, you enjoy complete freedom from worries about repairs for two additional years. The peace of mind is priceless. We encourage you to contact your dealer today for details about this valuable extended coverage for your Husqvarna equipment. Or call us at 800 555-5555 to find out how simple, easy and affordable it is to double your confidence in your Husqvarna equipment by doubling your warranty’s protection period. Sincerely, John Doe P.S. Don’t delay! Secure this valuable protection for your Husqvarna equipment now and free yourself from worry about costly equipment repairs for two whole years beyond our original equipment warranty. Don’t let this special opportunity pass you by! Don’t put off your decision and get caught without this extra measure of security. Now is the time to purchase this valuable protection—and the peace of mind that comes with it! See your Husqvarna dealer today. More Sales Letters
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