My RÉsumÉ
Expertise
- Professional writer since 1978, graphic designer since 1983
- Marketing communications and public relations consulting since 1983
- Writing for print and digital media, including sales collateral, news and feature releases, video scripts, web sites
- Proficiency in Adobe Illustrator, Photoshop, InDesign, Acrobat Pro, Dreamweaver, Wordpress, 1ShoppingCart
- Understanding of Internet marketing, web site architecture and usability concepts, pay-per-click advertising, search engine optimization principles
- Professional services marketing, especially health care, veterinary medical services, legal services and education
- Financial services marketing, including banking, insurance and accounting
- Fund-raising copy writing, including capital campaign case statements and annual fund solicitations for colleges, private schools and churches
- Brochure, flyer, booklet, newsletter, annual report design and pre-press
Education
- Master of Arts in Journalism, University
of North Carolina
at Chapel Hill. Supporting program in marketing and advertising, UNC
School of Business. Thesis: Visual
Communication in Print. August
1980
- Bachelor of Arts in Radio, Television and Motion
Pictures, University of North Carolina at Chapel
Hill. May 1978
Professional Experience
- Freelance
writer, designer & photographer. Writing, graphic design,
photography. Marketing communications and media relations consulting. August 1983 to present
- Marketing communications coordinator, Integon Life
Insurance Corporation. Writing, editing and photography for monthly, bi-monthly and quarterly sales force publications. New agent company and product orientation sound-slide programs. New product introduction materials, including sound-slide and video programs, product information brochures, tabloids, sales training manuals, sales brochures. June 1980 through August 1983
- Managing editor, The High School Journal, a
professional journal for educators published by the University of North Carolina
Press and the University of North Carolina School of Education. September 1978
through December 1979
Teaching Experience
- Instructor, “Web Design Workshop,” “Writing for the Web,” “Going Solo: How to Start and Operate a Small Services Business” and “Services Marketing for Small Businesses,” Salem College Continuing Studies Department, 1997 to 2002
- Services marketing workshops for employees of Piedmont Home Care, 1991, and Animal Hospital West, 1997
- Instructor, Winston-Salem Dog Training Club. 1992 to present
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